Creative Brief Please fill out the form below so we can begin to define the brand direction. What are your brands core values? What are the long term goals of your company? What tone or image do we need to portray? What three attributes would you like your target audience to think of when they look at your logo? Ex.: honesty, intelligence, humor, candidness, strength What are some adjectives that describe how you’d like your logo to make people feel? Ex.: calm, excited, warm, comforted, emboldened Do you have any particular images or symbols you associate with your company? Who do you see as your main competitors? Which of these words is a better fit for your brand? Traditional Modern Which of these words is a better fit for your brand? Friendly Corporate Which of these words is a better fit for your brand? High end Cost-effective Which of these words is a better fit for your brand? Mature Youthful Which of these words is a better fit for your brand? Literal Abstract What design style is best for your company? Select any that apply. Classic—leaning towards simple and abstract Minimalist—simple but not simplistic Modern—classic design elements with modern touches Fun and quirky—using bright colors and humor, whimsical Retro/Vintage—using older aesthetics to appeal to people’s nostalgia Handmade—hand drawn elements and fonts What logo type is best for your company? Select any that apply. Abstract—a nondescript image, such as a generic shape Mascot—a character that acts as your brand’s representative Symbol—a distinct image or icon with a recognizable shape Emblem—badges, seals, or crests in a historical logo style Wordmark—the name of your company written in stylized typography Monogram—initials or acronym of your company in stylized typography Combination—a mixture of different types of logos In your opinion, what defines a successful logo? Thank you! We will send you a custom proposal soon!
